Lately, I’ve been at a loss about what to write about on my blog. I want to keep things interesting and insightful for all of you that take the time to read. BUT, one topic that I could talk for hours about is growing your Instagram. Through the years and through a lot of trial and error, I’ve taken notes of what has worked and what hasn’t. This post is going to be sharing some tips that I’ve found super helpful on gaining exposure and growing your Instagram and blog authentically.
Quality Over Quantity.
One thing I’ve noticed is how important it is to post quality images and content over quantity. A lot of us have been ingrained with the mindset that the more you post, the faster you will grow. This isn’t exactly the case anymore. Instagram is so over-saturated that posting just to post isn’t going to help you stand out. I’d rather see someone post QUALITY, well thought-out content twice a week, than a weak and blurry, iPhone photo everyday. If you choose quality over quantity, your followers and brands will thank you.
Done is better than perfect.
That being said, sometimes you just need to get stuff done. I’m a firm believer in the fact that the only thing holding you back is you. There have been so many projects that have taken me so long to complete because I wanted it to be perfect. In my opinion, this only held me back from progressing quicker. You are going to learn from your mistakes, but you can’t make any mistakes if you aren’t willing to make them.
The 2 C’s (Consistency & Confidence)
If becoming a blogger or Instagram influencer is something you want to do, you need something that I like to call the 2 C’s. Consistency and confidence. This is especially hard when first starting out. In the first few months you aren’t going to see a ton of engagement. The hardest part is getting your name out there and getting your content seen. It can be frustrating and discouraging at first, but as long as you are confident in your work and remain consistent, you WILL see results.
Engage with the people who engage with you.
Reply to comments, like other people’s photos, respond to direct messages, etc.. It blows my mind at the amount of people that think they are “exempt” from this simple task. When people interact with you, you should want to do the same. This is a social media platform after all. This helps build relationships and get your name out there. The Instagram algorithm also likes seeing people using the platform how it was originally intended to be used. Shocker, I know.
Be Unique and find your niche.
What can you offer that other people can’t? What is something you’re passionate about? Maybe you’re a fashion blogger, but maybe you love finding the best deals at Forever 21 or a vintage store. People come to your Instagram page or blog in search of something. If they’re feeling sad, they might go to the page of their favorite positive blogger. If they need a recipe, they might head to their favorite food page. A few years ago, it was possible to have an “umbrella” blog and talk about anything and everything, but those days are over. Find what you’re good at and do it well. Don’t try to copy someone else just because you see that they’re super successful. What works for them probably won’t work for you. Just remember that there’s only one you, and that is your power.
*Thank you River Island for sponsoring this post!*
Photography by: Celina Kenyon